I've heard from practice management gurus over many years that the best way to motivate employees to produce more, sell more, collect more, and recruit more new patients is to institute a bonus system. Many CAs and secretaries earn a great deal above their base pay by pushing a few more products, digging a little harder for collections, and being a little more aggressive in "recapturing" delinquent patients. I'd always accepted this practice as a reasonable approach to increasing practice statistics. Bob Levoy doesn't think much of these incentive plans. See why.