"I built it and they didn't come!" This is the common complaint of brand new chiropractors bemoaning the fact that potential patients are staying away in droves. Unfortunately, our 110 year old profession has not yet reached the point where a new DC can just open the door and expect people to beat a path to it. We have to market chiropractic! We have to tell people who we are and what we do. I don't think we need to be pushy, sleazy or promise the impossible. Just tell your story and answer the questions. Dr. Sharon Gorman shares some marketing tips.