A wise person once said that no matter what product or service you are offering to the public, ultimately you are selling your reputation. Your reputation is the sum total of all your actions in all your encounters with all your patients. It is something to take seriously because at the end of the day, it's all you have. Here's a short article with results of recent polls concerning the reputations of various professions. Chiropractic doesn't do too well. What can we do to improve this situation?
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